Digital Marketing & Channels Lead

An opportunity has arisen for a Digital Marketing & Channels Lead to join our Marketing and Communications team at Birth to 19.

 

Start Date	ASAP
Location	Our roles involve a mixture of office and home-based working (hybrid).  St Edmund’s Nursery School  Washington Street  Bradford  BD8 9QW
Short Description	Role Purpose To manage Bradford Birth to 19’s day-to-day digital marketing channels and support campaign delivery across social media, email and web platforms. This role ensures that digital channels are well managed, content is platform-appropriate, and campaigns are executed consistently and effectively. This is a digital marketing role with operational ownership.
Annual Salary	This is a full time role, graded between Band 6 - 7 - 8. £27,254 - £30,518 per annum (depending on experience)

 

Key Responsibilities

Social Media Management

• Plan, schedule and publish content across Birth to 19 social channels
• Write platform-appropriate captions aligned to campaign messaging
• Monitor and measure engagement and community interactions

Email Marketing

• Build and deploy email campaigns
• Maintain mailing lists and segmentation
• Support performance tracking (open rates, engagement)

Web & CMS

• Upload and manage website content
• Support campaign landing pages and updates
• Maintain content accuracy and usability
• Oversee and manage the partner community drive

Campaign Delivery Support

• Work with Campaigns & Content Lead to distribute campaign materials across digital channels
• Ensure consistent visual and message alignment with the design function

Analytics & Reporting

• Track performance across digital channels
• Produce regular reports and insights to inform improvements

Content Production (Support Function)

• Support in-house photography and video production where required
• Coordinate simple filming or editing tasks when needed

Event & Campaign Support

From time to time you will be required to support our online and in-person events.

• Support preparation and delivery of marketing events
• Prepare materials, giveaways and resources for events and campaigns
• Provide on-the-day support at events (including occasional weekend work)

Skills & Experience

Essential

• Degree or equivalent in professional marketing/digital marketing
• Experience in a digital marketing role (2-4 years)
• Experience managing social media professionally
• Experience using CMS platforms
• Experience with email marketing tools
• Good copywriting and editing skills
• Strong verbal and written communication skills
• Able to work both collaboratively with other teams and independently
• Demonstrable ability to complete work to a high standard, delivered on time
• An eye for detail, including in digital content and written text
• Proactive and positive problem solver, self-starter and finisher
• A passion for making a difference to the lives of all children and families, but particularly those facing social and economic disadvantage

Desirable

• Basic SEO knowledge
• Experience supporting video/photo content
• Experience working in multi-stakeholder environments
• Good understanding of and experience using a range of design and communication tools (Google Workspace, Canva, HubSpot, ConcreteCMS)
• Understanding of the core principles of successful social media campaigns and website development

About you 

You should be a confident digital marketer with hands-on experience managing social media, email campaigns and web content. If you're organised, detail-oriented, and enjoy bringing campaigns to life across digital platforms, we'd love to hear from you.

Working with us

Working with Bradford Birth to 19 is unique. We are a supportive, values-driven organisation, small enough to innovate quickly and ensure everyone is valued and nurtured, yet large and successful enough to have influence with local and national decision-makers.

We want all staff to share our belief that children and young people should be at the centre of everything we do. This means a commitment to community cohesion and social mobility for all, particularly those facing social and economic disadvantage.

You should be comfortable working in an evolving and rapidly changing environment. If you're innovative, curious, and not afraid of a challenge, we'd love to hear from you. This role would suit someone interested in developing a career within the charitable or public sector.

Benefits

• 29 days annual leave per year, plus bank holidays
• Training and development opportunities
• Staff pension scheme
• Wellbeing scheme
• Subsided lunches
• Access to Blue Light card

Application Instructions 

In line with safer recruitment procedures, it’s essential that we have a completed application form in order to shortlist. Please click the link below to access the application form, then send us: 

• Completed application form  

• Copy of your CV 

• Covering letter (optional) 

Please ensure you demonstrate how you match every area of the person specification, and tell  us how your experience, knowledge and skills align to the role and the organisation. 

Please title each document with your name and application submission date and send your completed application to: abigail.traynor@stedmundsbradford.org.uk 

Closing Date: 17th April 2026 

Eligibility 

You must be eligible to work in the UK for the duration of your employment. Information is available at http://www.ukba.homeoffice.gov.uk

Equal Opportunities

We are committed to ensuring all candidates have equal access to our recruitment and selection procedures. If you have a disability, impairment or long-term health condition that may affect your ability to submit an application, or if you need any adjustments to attend an interview, participate in the selection process, or carry out the job, please email: abigail.traynor@stedmundsbradford.org.uk

This will enable us to make reasonable adjustments to support you. Any information provided will be treated confidentially and will not inform any part of the recruitment and selection process.

Job Pack

Download the full job pack for the Digital Marketing & Channels Lead role.